One morning Prince Charles woke up and realised that the wool industry was facing a range of tricky challenges. The price of wool had gone through the floor, sheep numbers were declining across the world, and some farmers were losing confidence in the future of the wool industry. At the same time competing materials such as new man-made synthetic fibres, often oil-based, were revving up activity taking large shunks of markets shares in areas where wool had traditionally triumphed – fashion, carpets and insulation.
No good. Prince Charles considered the ramifications of these developments; without a thriving wool industry, and with further declines in the sheep population, what would happen to the physical appearance of our landscape? And what about the environment?
Being an action man Prince Charles rolled up his sleeves to try to mend what had been broken – in October 2008 the Campaign for Wool was initiated and officially launched in February 2010.
The Prince of Wales is a man in tune with tradition and history. Not always with a cutting edge and futuristic agenda. Here I think he’s got a real point. Wool is possibly the only fibre that can be accessed in a natural way very near you (think locally sourced / provenance potential). Cotton grows in distant places. Man-made fibres are pretty gross when you think about it.
Campaign for Wool is still going strong. Check out past and future events on their website.