Emmanuelle Alt singing Wham.
Vogue has a long tradition as a magazine of high status and reputation among fashion publications. It’s today published in 18 nations, although the largest circulations can be found in the US, the UK, France and Italy.
Long tradition is something that can also be found in Vogue magazine editorship. The first-mentioned editions have had the same editors in place for about 20 years. Who hasn’t heard of Anna Wintour editor-in-chief of US Vogue, or at least seen her fringed bob, perfectly tailored dresses and dark shades on catwalk sidelines. There are rumours that Miranda’s draconian management style in the Devil Wears Prada shares similarities with Ms Wintour.
Editor-in-chief of UK Vogue, Alexandra Shulman, may not be so easily recognised but in 2012 celebrates 20 years in office. She’s known for cool intelligence, as well as having the skills to navigate the tricky path between couture collections and high street style and giving British Vogue readers plenty of fantasy as well as reality in the magazine’s content. Inside information reveals that she occasionally cycles to work.
There’s nothing wrong with holding down the same job for a long time. And Wintour and Shulman wouldn’t be there for 20 odd years if they weren’t doing something right. But it’s not really exciting is it? A feel of same old same old.
Carine Roitfeld resigned as editor-in-chief of Vogue Paris after ten years at the helm in January 2011, to focus on personal projects. I’ve used a lot of cigarettes, a lot of sexy pictures, a lot of naked girls. I will try to do something totally different now, because I don’t want to get bored of myself or to bore my readers. So, if I learn something new today, I will use it. I have to reinvent myself.”
Replacing her was Emmanuelle Alt. Who has just launched the magazine’s new website. By appearing in a Wham-spoof video and looking liking she’s having a ball.
Over in Italy former editor of Vogue Italia, Anna Dello Russo, doesn’t want to be cool, she wants to be fashion. She might have added fun, those outfits really are OTT.
The times they are a-changing.
